Fanny Miller, Founder and President of Latina and Associates, Inc., today announced her newest venture, the Latina Publishers Association, a not-for-profit that intends to fulfill the needs of clients and publishers through the pursuit of public-private partnerships.
“Thirty-three years of experience in publishing has taught me that transparency and honesty build trust with other professionals and clients. I continue to enjoy the long-lasting friendship I share with many of my corporate and business partners and other publishers,” said Fanny Miller.
“Latina Publishers Association (LPA) welcomes all Hispanic or minority publishers and media business owners. We are a 501(c)(3) non-profit organization registered in California, and LPA’s Mission is to build a professional association that puts the needs of associated publishers and clients first,“ added Miller.
Miller, who intends to lead the LPA management team, will be stepping back from day-to-day publisher duties at El Latino – San Diego to focus on the launch and growth of LPA and expand her new business.
“I am confident that the time is right to grow and give back. We launched ChulaVistaToday.com this week, and we intend to enter the Arizona market within the month,” added Miller.
The U.S. Census recently reported that the Hispanic population in the U.S. has grown to 18.5 percent or 61.2 million people. The trend for continued population growth coupled with changing internal migration patterns in the Country signals the development of new Hispanic markets in regions not known for Hispanic demographic concentrations.
“Every day poses a new challenge, and nowhere on the horizon is the trusted advocate that Hispanic publishers need to help face those challenges. LPA intends to be the trusted advocate for publishers just as Hispanic publications are the trusted voice for our growing communities,” said Miller.
“Opportunities are often left on the table or not considered because we consider ourselves competitors instead of associates and partners with the many clients who know and appreciate our value,” added Miller.